Wildfox Couture

I do so love a random discovery. Whether it be a new shop or cafe found whilst taking a different route to university; a new favourite band or song chanced up through some obscure connection; or even the slightly different brand of discovering friends in common with a stranger (made oh-so-easy thanks to the magic of Facebook) – finding things when you’re not expecting to kicks ass in the scheme of life.

This is my most recent sartorial find – Wildfox Couture.

Created by childhood friends Emily Faulstich and Kimberley Gordon, Wildfox is a treasure trove of comfy t-shirt-y goodness, inspired by sleepovers, beautiful books, fairies, dreams, vintage t-shirts and their friendship.

Whilst I wouldn’t exactly label myself a “jeans-and-tshirt” girl – I’m far too obsessed with dresses for that – I am quite the stickler when it comes to comfort. Wildfox seem to be all about that unstoppable blend of comfort and style, with just the right amount of edge thrown in for good measure.

Not convinced? Check out their bevy of aesthetically blessed fans:

Alessandra Ambrosio – New Peace poncho

Rosie Huntington-Whitley – Love is Everything flashdance tee

Selena Gomez – Indian Brave in Princess Protection Program

Want more? Check out current and past collections, spiffy videos and exactly where you can get your hands on these foxxy threads (sorry, I couldn’t help myself) over at www.wildfoxcouture.com

“She is the Native heart, she is all neon light, she is a love child; she is a WILDFOX.”

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