First up, you should read the title of this post aloud so all of the ‘e’s rhyme and I don’t look so weird (or possibly, weirder).
Good. Now feast your eyes upon H&M’s latest love child. Those charming Swedes Hennes and Mauritz must have one hell of a pick-up line, because they’ve managed to pair up with some of the biggest names in 21st century fashion: Karl Lagerfeld, Stella McCartney, Roberto Cavalli, Commes Des Garçons, Matthew Williamson, Sonia Rykiel, Jimmy Choo and Lanvin have all fallen under their sartorial spell.
Now, I’m not really one for Versace. Donatella is like the creepy future version of Rachel Zoe, returned to warn her to step away from the sunbed and avoid chasing parked cars. Plus, the clothes have always seemed a little gaudy (and, you know, expensive) for my simple gypsy rocker tastes.
But this collection is far more accessible to the average twentysomething. The black leather studded mini? No-one’ll be able to focus on the band at that gig on Saturday night.
Need a last-minute frock of some kind of horse race (since there seems to be thousands on at the moment)? Shine bright in the yellow studded mini, or engage your balls with the fashion-forward china doll dress/pant suit.
Workplace functions and engagements with stodgy relatives can be eased with the elegant style of the LBD – with a Donatella edge.
And need something that’ll make you shine brighter than the fireworks on NYE? Fuschia, metallic tiger print and a shimmy-rific Diana Ross disco number should do the trick nicely.
All photos by Mert & Marcus. Thanks Pedestrian TV!
The entire shoot stars Daphne Groeneveld, Sasha Pivovarova and Lindsey Wixson but I’ve only featured Abbey Lee Kershaw because she’s the fittest. The collection hits H&M stores on November 17 – just enough time to work out which piece you need first.