I Want It Now!

When I hear the words “I want it now”, Veruca Salt immediately springs to mind. The Peter Pan collared enfant terrible found her way down the garbage chute in the original Willy Wonka and the Chocolate Factory, after kicking up a fuss and being labelled a ‘bad egg’. In Mr. Wonka’s world, patience is a virtue – but in reality, things are changing.

Veruca’s of Australia needn’t fear the same fate, because new website WantItNow.com.au is giving you precisely what you’ve asked for. Instead of all that 3-7 working days nonsense online shoppers have had to put up with until now, Want It Now’s collection of retailers promise same-day delivery, in as little as 3 hours even; which means clumsy people like me can spill coffee on their dress in the morning, and have a new one delivered to the office in time for that hot dinner date the same evening. Brilliant!!!

With spring racing season just around the corner, I couldn’t resist wandering through the stores Want It Now has to offer, and have come up with two collections – one a casual mix of the SS12 sports luxe and metallic trends, the other a slightly more elegant ensemble injected with a shot of my personal punk panache – both perfect for a day at the races (or anywhere else for that matter).

Finders Keepers Buckets of Rain Playsuit, $119.95 from The Iconic
Marc Jacobs Daisy Eau So Fresh Petit Flower on the Go, $35 from Adore Beauty
Lushous Clothing Envelope Clutch Tri Colour, $29.95 from The Iconic
I Love Billy Oakbank Rose Gold Metallic, $79.95 from Style Tread
Rose Gold Diamante Timepiece, $34.99 from Diva
“Tahlia” Lace and Satin Boyleg, $24.95 from Bras n Things
Three Step Self Tanning Range, $94.85 from Asyana
Gold Aviator Sunnies, $19.99 from Diva

Bec & Bridge Positano Maxi Dress in Print, $300 from Jade & Belle
Crabtree & Evelyn Citron, Honey & Coriander Body Souffle 225g, $40 from Belinda Janes
House of Harlow 1960 Nicole Sunglasses, $169 from Designer Forum
Wildfox Skull Ring with Crystal Eyes, $69 from The Iconic
NCLA Like… Totally Valley Girl Nail Polish, $19.50 from Kamali Moon
Mawi Stud Spike Rose Gold Earrings, $275 from musstard
Black Currant and Green Tea Macarons, $29.90 (+ delivery) for 12 from Little Feat
Olga Berg Sarah Black Satin Fabric Clutch, $39.98 from Style Tread
Gloria Stone Patent Criss Cross Wedge, $175 from Sambag

Not only can all of the above be yours in a measly three hours (provided you’ve equal parts quick finger skills and a hearty bank balance), but almost everything you could possibly need at the minute is now within reach. Fiona Pearse and Emma Cronin, the sisters behind Want It Now seem to have really considered everything, recruiting a broad variety of businesses. From Brilliant Food and Beer Cartel to Gyrofish and Costume Direct, there truly seems to be something for every impatient person; and with talk of new and unique weekly offers from retailers being added to its arsenal, WantItNow.com.au has taken online shopping to the next level. Veruca would be so proud.


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